BMW Group show with 54 performances at the IAA 1999 in Frankfurt. Concept, storyboard, stage design, executive creative direction for music and film production and directing by Amiel Pretsch. (Achievement: first time permission to use open fire at the IAA fair ground.)

BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch
BMW IAA Show | Visionality of Amiel Pretsch